How your attention is monetized | Christian Dankl | TEDxSalzburg
In this thought-provoking TEDx Talk, Christian Dankl explores the idea that our attention is the new currency in the world of advertising. From a consumer privacy perspective, he discusses the implications of targeted advertising, cookies, and the use of data algorithms by companies like Meta. Dankl draws a fascinating parallel between the discovery of Greenland and the modern-day attention economy, highlighting the potential consequences of our current approach to digital advertising. This talk offers valuable insights into the importance of protecting our privacy in the age of big data and AI based decision-making. With contextual targeting taking off, and the right ads finding the right people without infringing on their privacy, the attention economy should look much different and become the new currency. Christian Dankl ist Co-Founder & Chairman von Precise TV, einer weltweit führenden & preisgekrönten Contextual Advertising Platform für YouTube, TikTok und Connected TV mit Büros in London, New York, LA und Sydney. Vor Precise TV war Christian in Führungspositionen in Medienunternehmen und US Startups, unter anderem bei Maker Studios, The Walt Disney Company, ProSiebenSat.1 Media & Sony. Nach 14 Jahren in London und New York leben er, seine Frau und vier Kinder jetzt wieder in Salzburg und man findet ihn in seiner Freizeit am ehesten in den Bergen oder Seen rund um Salzburg. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
In this thought-provoking TEDx Talk, Christian Dankl explores the idea that our attention is the new currency in the world of advertising. From a consumer privacy perspective, he discusses the implications of targeted advertising, cookies, and the use of data algorithms by companies like Meta. Dankl draws a fascinating parallel between the discovery of Greenland and the modern-day attention economy, highlighting the potential consequences of our current approach to digital advertising. This talk offers valuable insights into the importance of protecting our privacy in the age of big data and AI based decision-making. With contextual targeting taking off, and the right ads finding the right people without infringing on their privacy, the attention economy should look much different and become the new currency. Christian Dankl ist Co-Founder & Chairman von Precise TV, einer weltweit führenden & preisgekrönten Contextual Advertising Platform für YouTube, TikTok und Connected TV mit Büros in London, New York, LA und Sydney. Vor Precise TV war Christian in Führungspositionen in Medienunternehmen und US Startups, unter anderem bei Maker Studios, The Walt Disney Company, ProSiebenSat.1 Media & Sony. Nach 14 Jahren in London und New York leben er, seine Frau und vier Kinder jetzt wieder in Salzburg und man findet ihn in seiner Freizeit am ehesten in den Bergen oder Seen rund um Salzburg. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
