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The role of local content in the recovery process of the cinema industry ~ Anna Paprocka

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'Cinema industry is dying because of the pandemic'. It’s a statement you might have heard in the news or read in newspapers since last year. However, have you also heard that during the same pandemic a local Japanese film called Demon Slayer became Japan's biggest film ever? Did you know that the Chinese film Detective Chinatown 3 became the title with the biggest box office opening ever in a single market, even bigger than Avengers: Endgame in North America? Or when we look at the European territories, have you heard that Another Round, the Oscar-winning title with Mads Mikkelsen, has been a success story for Danish cinemas? In this masterclass, Anna Paprocka - Group Content Manager at ODEON Cinemas Group - will look at the role of the domestic slate in the recovery process. The spotlight will be put on success stories from territories like Japan, China, Spain, Norway, Denmark, and Poland.

This talk took place on 19th May 2021 and was part of the Film Industries: Conversations, Collaboration and Crisis Management series of masterclasses, funded by the Research Excellence Awards scheme at Oxford Brookes University and organised by Dr Maya Nedyalkova.

For more information on the Creative Industries Research and Innovation Network (CIRIN) and its activities, please visit: https://www.brookes.ac.uk/research/creative-industries-research-and-innovation/

#cinema #covid19 #odeon #filmexhibition #local #recovery #japan #china #spain #norway #denmark #poland #uk
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NORWEGIAN NEWS
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