Sustainability and animal welfare concern young people

DIG DEEPER at Norwegian SciTech News:
https://norwegianscitechnews.com/2022/11/sustainability-and-animal-welfare-concern-young-people-the-most/

What are people’s attitudes towards food, sustainability, new foods and food additives? Researchers have found some answers.

Our food system – from production to transport, sales and consumption – is a complex beast. Many aspects of the food system are good, but a lot is also wrong with it, according to Eva Falch, an associate professor at NTNU’s Department of Biotechnology and Food Science.

NTNU, SINTEF and the Western Norway University of Applied Sciences (HVL) have collaborated in surveying people’s attitudes towards food, sustainability, new foods and additives. Participants included 40 people in the 20-55 age group.

“The interviews from the survey show that people have become more concerned about sustainability,” says Falch.

“We know from before that women tend to be more aware that food should be healthy than men are. The younger generation is the population group that is most concerned with sustainability and animal welfare. Young people are also more open to innovation and new foods, and expressed that they are more willing to change their eating habits.”

The researchers are not satisfied with questionnaires.

“We’re trying to gain deeper insight into how consumers think and behave. For example, it’s easy to get consumers to buy an item once. The challenge is to get them to make a repeat purchase and change their habits. That requires us to understand consumers better,” Falch says.

DIG DEEPER at Norwegian SciTech News:
https://norwegianscitechnews.com/2022/11/sustainability-and-animal-welfare-concern-young-people-the-most/