Supermarket and Norwegian flour mill bring Scandiavian bread to Taiwan｜Taiwan News

Norwegian bread is coming to Taiwan. A supermarket chain has joined forces with a century-old Norwegian flour mill and a celebrity baker to bring Scandinavian bread to the island. They hope to corner the breakfast bread market, with turnover projected to be upward of NT$10 billion.

In collaboration with a supermarket chain, champion baker Wu Pao-chun personally developed and launched a range of Norwegian style breads, which use award winning flours from Scandinavia. The aim is to corner Taiwan’s bread market, worth an annual NT$60 billion.

Marianne Aareskjold
Norwegian flour mill
We are actually proud winner of a gold medal for our oat flakes in a Norwegian food competition. We do not aim for the biggest capacity or cheaper products, we always aim for top quality Nordic grain and specialty milling.

Wu Pao-chun
Celebrity baker
I like to read about the world through bread, and I have introduced Norwegian techniques and ingredients to Taiwan. We definitely need to let even more people have the taste of good products, and we must let everyone continue to be healthy. We will promote them slowly.

This time, Wu has developed six new kinds of bread, all of which use flour from a century-old Norwegian flour mill. They include stone-ground potatoes and oats, which help retain more of the original flavor of the grains.

Mr. Liu
Member of the public
The texture is more complex, and the raisins are sweeter. Compared with Taiwan, Taiwan’s bread is actually a little softer. This kind is more filling. I don’t usually eat this type of bread very much.

The supermarket chain hopes that its collab with the Norwegian flour mill puts exotic breads on breakfast tables all over Taiwan. It estimates annual turnover will be above NT$10 billion.

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